Building AI that truly works for small businesses is hard. Adoption is even harder.
Trust is brittle. Many merchants have been burned by tools that deliver generic insights or miss the context that actually matters. AI often fails because it doesn’t understand competing priorities — what’s urgent, what’s local, or what’s changing on the ground.
You are in a unique position to change that. PayFacs like Square and Dojo already power the financial heartbeat of merchants. You see the data that shapes their operations and the signals that reveal what’s really happening.
When AI understands context, trust follows.
We help PayFacs build AI that merchants actually use. AI that connects the dots between payments, local conditions, and business reality. AI that feels relevant, transparent, and useful — not abstract or pushy.
Our API brings together payment data, local insights (like events, traffic, and weather), and business signals from suppliers and partners. It highlights what really affects performance and filters out the noise.
By combining these signals, your merchants get AI that:
The result is AI that merchants actually want to use, because it understands their business as well as they do.
https://wurf-team.github.io/wurf-b2b-psp-demos/merchant-footfall/
Kieran Carty (CEO) – Grew up helping his dad run a small streetwear retailer in London. Spent six years investing in small businesses and earned an MBA from Stanford.
Mofe Salimi (CTO) – Former backend engineer at Dojo, the UK’s #1 payments platform for 150,000 small businesses. Studied Computer Science at Warwick University.